When I started SGI in 2010, I had one car. A Toyota Voxy. I parked it outside my house in Karen and waited for the phone to ring. The first month I drove maybe twelve trips. Most of them airport runs, all of them at strange hours.
What I learned that first year is what we still run on. People remember the driver before they remember the company. They remember whether you waited when their flight was late. They remember whether you knew the back road around traffic on Mombasa Road. They remember if you charged them what you said you would.
So that's the company we built. Drivers who stay long enough to recognise repeat customers. A dispatch line that one of us answers, not a call centre. Prices we say upfront, even when traffic surges and Uber's pricing engine would charge four times. We can do this because we've never tried to be the biggest. We try to be the one you keep calling.
Fifteen years on, we have forty drivers and guides, four kinds of vehicle, and we've gone from city taxi to airport transfers, corporate accounts, and full safaris across East Africa. The thing that hasn't changed is what we just told you. Same drivers, every trip. Same number, every time.
If you've used us for years, thank you. If you're new here, welcome. We hope you'll stay a while.
Karen Square, Nairobi